Shoe sole maker Multi Sports Holdings Ltd will be the second China-based company to debut on Bursa Malaysia’s Main Market this Wednesday, Aug 19. The group, known in the industry as the provider of the Huoxing brand of shoe soles, prides itself on being the “one-stop shoe sole specialist” for China’s sports footwear industry as it is “vertically integrated” and is able to process raw materials to produce components needed as well as design and develop shoe soles.
The company operates in Jinjiang city in Fujian province, China’s sports shoe manufacturing capital and one of the world’s largest sports shoe manufacturing centres. In 2007, Jinjiang accounted for 20% of the world’s total sports shoe production. There are an estimated 3,000 shoe manufacturers in Jinjiang producing an estimated 700 million pairs of shoes per year, according to Multi Sports’ initial public offering (IPO) prospectus, citing the China Leather Industry Association.

In 2008, Multi Sports Group had a 1% market share of China’s 2.1 billion pairs of rubber/plastic shoe soles production and 0.2% market share of the 10 billion pairs in the footwear soles sector in China, based on its output of 22 million pairs of sports shoe soles. The company’s executive chairman and founder, Lin Huozhi, 46, who started producing rubber shoe soles in 1993, is among the earliest shoe sole production entrepreneurs in Jinjiang and one of the pioneers who contributed to the growth of Jinjiang’s status as China’s sports shoe capital.
The group, one of the five largest shoe sole-makers in Jinjiang, currently has a 1,929-strong workforce, of whom 64% or 1,241 are skilled workers. The group has 300 customers, including Guohui, 361 degrees and Xdlong, manufacturers of well-known local sports shoe brands. Between 2005 and 2008, its annual production grew from about 4.9 million to 22.1 million pairs of shoe soles, with some 300 designs across four main product lines.
Multi Sports’ production capacity is set to triple over the next two years as some RM30 million of the RM48.96 million gross proceeds from the IPO has been earmarked for the expansion of its production capacity within 24 months. OSK Research, in a note dated Aug 7, says Jinjiang’s existing order book is three times its production capacity and reckons that the group’s earnings would see a compound annual growth rate (CAGR) of 18.3% over the next two years. In the past two years, the group registered a CAGR of 33.9%. OSK expects margins to improve on the back of higher production volume.
“Compared to the first Chinese IPO, we are slightly more positive on Multi Sports premised on its current order book which is three times its current capacity; high cash conversion cycle; less competition (about 100 shoe sole producers versus over 3,000 shoe manufacturers in Jinjiang). Previously, we pegged Xingquan International Sports Holdings Ltd’s FY2010 PER at 5.4 times based on S-share companies listed in Singapore rather than Hong Kong or China-listed companies. We believe it is more realistic given its lower earnings base and market capitalisation. Using the same FY2010 PER valuation of 5.4 times FY2010 EPS, we derive a fair value of RM1.03, with an upside potential of 21.5%,” OSK says.
Multi Sports’ promoters are issuing 57.6 million new shares, or 16% of its enlarged share capital, for the public flotation. Some RM25 million will go to the building of a new production centre with a 60,000 sq m built-up, and the remaining RM5 million for the setting up of new production lines.
Upon completion of the expansion, its production capacity is expected to triple from 24.6 million pairs per annum to about 74.6 million. It also intends to spend RM3.96 million on expanding its sales and marketing network in China by establishing up to five additional sales and marketing offices in well-established footwear manufacturing hubs like Guangdong province, Zhejiang province and Putian in Fujian province.
Five of its existing owners, including Lin’s Power Wide Holdings Ltd, are also offering for sale 42.5 million shares, or 11.81% of its enlarged share capital. Lin, who controls Power Wide, will see his holdings reduced to 50.5% from 66.67% following the IPO. Multi Sports directors plan to recommend and distribute 20% of net profit as dividends for FY2010 and FY2011, according to its prospectus. Also, the group “may consider” expanding its business through synergistic acquisitions, investments or joint ventures, to capture a larger market share locally and extend its geographical reach to strengthen its market position, expand its network of customers, widen its range of product offerings and benefit from economies of scale. AmInvestment Bank Bhd is the sole adviser, underwriter and placement agent for the IPO.